Please forward this lesson to your office manager, have him/her print it out and bring it back to you with the following action steps checked-off:
CHECKLIST: ACTION STEPS
- Locate & memorize your doctor's Review Link
- Send a letter to the staff (enclosed below)
- Quiz your staff in the hallways, "How do we ask for reviews?"
- OPTIONAL Purchase a pack of Review MiniCards
- To find your doctor's Review Link, ask for his/her Review Report Card. The link is located in the yellow box on top of the report card.Did you know: You can request to be CC'd on the doctor's report card.Go ahead and give this link a try on your own mobile device or computer right now so you can experience it in action.
- The next step is to make sure that everyone in your office knows the doctor's Review Link. Here is an email to send to your staff:To: All Staff Subject: Please help with our Review Link initiativeAs part of our efforts to protect our public image, we have hired the EMPATHIQ to help us get more online reviews.Your participation is critical if we are to succeed in getting more online reviews. We cannot do this without your help.We need you to memorize Dr. Good's Review Link: http://drstars.com/GoodIf you type this link into your phone or computer (give it a try), it will send you online to write a review for Dr. Good. The link is smart. It knows where the doctor needs a review, so it might go to different websites each time you access it. This behavior is normal.When you notice that a patient is satisfied, please ask them to leave feedback for us by visiting www.drstars.com/Good. They can do it on their mobile devices in the office or at home.Here is how to ask patients for a review:Towards the end of the patient's visit, ask, "How is your visit going? Can I get you anything?"If you sense that the patient is happy, ask, "If it wouldn't be too much trouble, would you leave us feedback online? You can do it right from your phone. Just go to www.drstars.com/Good."You can write the link down on a sheet of paper for the patient if he or she prefers to take it home. At this point, you should also let the patient know that if they need anything at all they can call the office and we'll take care of it.Getting positive reviews is critical to our success in 2014 and beyond. We need to do everything possible to make sure that our online reviews match our quality of care. The only way we can succeed here is with your help.Please call or email me if you have any questions.Sincerely,Office Manager
- Quiz your staff in the hallways about how to ask for online reviews. They should be able to recite the warm up, "How was your visit? Can I get you anything?" Then they should move to, "If it wouldn't be too much trouble, would you leave us feedback online? You can do it right from your mobile phone: www.drstars.com/Good."
- One thing you may want to consider is ordering a pack of Review MiniCards so your doctor and staff don't have to write the Review Link down. It costs $29 for a pack of 100 MiniCards. Here is what they look like:MOO.com is our printer. The term MiniCards™ is a trademark of MOO.com, which is headquartered in London, UK and doing business in the USA.
To fast-forward this lesson plan and talk to EMPATHIQ about establishing a protocol in your office to get more reviews, please call 866.407.6020 or email firstname.lastname@example.org.
LAST WEEK'S LESSON - Dr. Reviews 101: Print 50 Letters
Last week's lesson was expected to get a review from 1 out of 50 patients. However, when done in conjunction with this week's lesson, as many as 1 in 20 patients will leave you a positive review.